"Allow Me To Take The Uncertainty Out
Of Telemarketing For You"

Gene Gerwin        

The One Step Between Planning and Execution
Everyone Seems To Miss, Even Established Call Centers

From The Desk Of:

Gene Gerwin
Tuesday, 10:47 AM
In Beautiful San Francisco, California

Here's a dirty little secret: telemarketing services and agencies see themselves as the Execution Phase of your project, do not have the expertise to advise you on strategic issues, and certainly will not cut into their profit margins by involving their highly-paid executives in anything other than client acquisition and operations management.

They could be halfway through your telemarketing budget before you realize you'll be lucky to get a tenth of the results you expected; that the telemarketing services' agents aren't up to snuff- mispronouncing industry terms, ignoring or flubbing off-script dialog opportunities, and missing buying signals; or, that your entire campaign premise is off target.

The situation is much worse for you if you're new to telemarketing, aren't sure how to plan a campaign, and don't know what to expect from a telemarketing services agency.

  Avoid the costly mistake of hiring a telemarketing services agency before knowing if your campaign will work

  Be in a position to negotiate a good deal with any telemarketing services agency even if they will not agree to work on a pay-for-performance basis

  Know in advance the correct payout for a pay-for-performance campaign

  Know the chance of failure even with a qualified telemarketing services agency

  Know how to evaluate a telemarketing services' level of sophistication relative to your requirements

  Know in advance exactly what pitfalls the telemarketing services' agents might fall into and what tools to give them so they succeed

  Be in a position to track results and compare them to a benchmark, thus keeping your call center accountable

  Have the skeleton of a professionally developed telemarketing script that will yield results and that you can build upon- with recordings of the script used in live conversation that you can use for training

  Know which prospect list to use AND get a 10% discount off the asking price from either Hoovers or D&B

Perhaps you'd tell me I was off my rocker; especially since you don't know me. So, without further ado, let's speed date:

Hi, my name is Gene Gerwin. Over the last seventeen years, I sold millions of dollars in services and products over the telephone. Telemarketing projects I managed for clients such as EMC, Oracle, Siebel, and Microsoft netted tens of thousands of leads, appointments, and untold millions in sales. Every year clients reward me with repeat business, referrals, and testimonials like this:

"I am extremely pleased with the work that you do. I cannot begin to explain how your attention to detail and prompt service has set my expectations to new heights. You and your team are doing a fantastic job and spoiling us. With everything else being as tumultuous as our business tends to be, it is nice to know that there are people who have set high standards and consistently exceed them." - Robert Deasy, Sales Manager- Model Technology, Inc.

Over the course of three days, I will:

  Work with you to clearly understand your objectives and strategy

  Immerse myself in your industry and learn its language

  Learn all I can about your target markets and their concerns- perhaps even interview a client or two of yours

  Learn all I can about your products and services and how they provide solutions and benefits to your clients

  Develop the outlines of a telemarketing script

  Research prospect list options and manage acquisition

  Work with you on designing a follow-up process

  Make test telemarketing calls

  Refine the telemarketing script

  Build the objection/response section of the telemarketing script

  Conduct a statistical analysis of the telemarketing results

  Derive financial implications from the telemarketing statistics

  Prepare reports and recommendations

  Provide a project debriefing with unlimited Q & A

Each deliverable, every report, email, or telemarketing call made- will come from me alone; I guarantee it.

I hope you will be impressed enough with my work to ask me to manage your project for you; that you will spread the word to your colleagues and business partners about my services.

Frankly, I also enjoy a challenge.

If you have any questions or would like to discuss a possible project, give me a call at 415-287-0118 or send me an email by completing the form below.

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